Marketing committed to support this year’s event, includes:
- Relevant trade press advertising
- Comprehensive PR strategies
- Pre-show promotion of new products/launches
- Effective direct mail campaign to over 40,000 retailers
- Targeted marketing campaign to key stakeholders
- Co-location with VISA, Marketing at Retail Expo 2011 and Printworks introduces new visitor markets
- Communications to event partner databases
- Quarterly newsletters to a 40,000 strong database
- Interactive website
